Birla Cellulose drives sustainability in Karur home textiles

Birla Cellulose, a pioneer in sustainable fiber solutions, successfully hosted its second hub-meet in Karur recently. The event was aimed at promoting the adoption of Man-Made Cellulosic Fibers (MMCF) in the home textiles sector.

Over 110 industry leaders from the Karur cluster attended the event. The discussions focused on environmental benefits and innovative applications of sustainable MMCF solutions. Guests, including Gopal Krishnan of the Karur Textile Manufacturer Exporters Association and industry stalwarts, shared their insights on the potential of these fibers to drive sustainable innovation.

Birla Cellulose's flagship product, Spunshades, garnered significant attention due to its innovative Colour Lock Technology. This technology ensures long-lasting color retention, even after multiple washes, by embedding dye pigments into the fiber itself.

Value chain partners and exporters who participated expressed keen interest in exploring trial initiatives with Birla Cellulose's products. Gopal Krishnan highlighted the potential of MMCF to revolutionize the Karur home textiles industry, valued at around Rs 9000 crore. T Murugan, President Global Head, Business Development at Birla Cellulose, emphasized the company's commitment to driving sustainable innovation and providing solutions that meet the evolving needs of the market.