Bombay Dyeing cracks down on counterfeits with raids in major markets

To protect its brand and customers, one of India’s most trusted home textile brands, Bombay Dyeing is cracking down on counterfeit products. The company has conducted raids at major markets in Kolkata, Hyderabad, Kerala, and a big mall in Mumbai.

With a legacy of over 145 years, Bombay Dyeing is taking a firm stance against the misuse of its identity. The brand discovered that counterfeiters have been using a purple logo, a clear departure from its official blue logo. To help consumers, the company is urging them to verify the logo's color when making purchases.

Kiroda Jena, CFO, Bombay Dyeing, emphasizes, more than just protecting the brand, this is about protecting the faith that millions of families have placed in it. Every household that chooses Bombay Dyeing deserves to experience the true quality and authenticity that defines the brand, he adds.

The company states, fake products not only deceive customers with low-quality goods but also erode the trust Bombay Dyeing has built over generations. By taking these actions, the company aims to reaffirm its promise of delivering genuine quality and craftsmanship.

Looking ahead, Bombay Dyeing plans to work more closely with local authorities, retail partners, and industry stakeholders to create a fairer and cleaner marketplace. Through these efforts, the brand continues to uphold its long-standing commitment to trust, timeless design, and superior quality.