Candiani denim and Madh team up to launch regenerative cotton jeans.

Sustainable denim is having a moment, and Swedish brand Madh is at the forefront of the movement. Madh has teamed up with Italian producer Candiani Denim to launch a collection of jeans made with Europe-sourced, non-GMO regenerative cotton. This innovative partnership prioritizes sustainability throughout the production process, resulting in high-quality, long-lasting denim.

The key ingredient in Madh's new jeans is ‘Blue Seed’ cotton, a unique non-GMO hybrid variety developed by Candiani Denim. Blue Seed cotton has several advantages over traditional cotton. It requires less water and chemicals to grow, making it ideal for regenerative agriculture practices. Also, the fibers are longer and more resistant than regular cotton, leading to a more durable final product. This durability is key to Madh's philosophy, which emphasizes quality over fast fashion trends.

Candiani Denim's exclusive access to Blue Seed cotton allows complete transparency throughout the supply chain. From cultivation to the finished product, consumers can be confident about the ethical and sustainable practices used to create their jeans.

Both Madh and Candiani Denim share a deep commitment to sustainable fashion practices. This collaboration is a natural fit, bringing together Madh's design expertise and Candiani Denim's innovative fabrics. The resulting collection is a testament to their shared vision of creating high-quality, long-lasting denim with minimal environmental impact.

This partnership marks a significant step forward in sustainable denim production. With a focus on innovation, transparency, and quality, the collaboration is poised to make a lasting impact on the fashion industry.