Fashion brands continue to rely on synthetic fibers despite growing pressure

A new report by the Changing Markets Foundation has revealed that major fashion brands are continuing to rely heavily on synthetic fibers, despite increasing regulatory pressure. The study, conducted in collaboration with several environmental and labor organizations, examined data from brand surveys and publicly available information.

The report found that around 54 per cent of companies failed to respond to the survey, highlighting a growing trend of corporate secrecy. Out of the 50 companies evaluated, only six publicly disclosed the volume and percentage of synthetic fibers they use. While others shared this information through the survey, the overall data indicates a significant reliance on synthetic materials in the fashion industry.

Synthetic fibers, particularly polyester, have become prevalent due to their affordability and versatility. However, their production and disposal contribute to environmental pollution and waste. The report states that synthetic fibers currently make up 69 per cent of global textile production, a figure expected to rise to 73 per cent by 2030.

While a few companies, such as Reformation and Hugo Boss, are taking steps to reduce their reliance on synthetic materials, their progress varies. Reformation has pledged to phase out virgin synthetics by 2030, while Hugo Boss aims to eliminate polyester and polyamide by the same year. However, the report notes a significant increase in Hugo Boss's polyester use from 2020 to 2023, highlighting the challenges in achieving these goals.

With new EU regulations on the horizon, the fashion industry is facing increased scrutiny. The report warns that the sector is at risk of facing measures to address its environmental impact. It emphasizes the need for strong actions to reduce reliance on fossil fuels and plastic waste, as well as greater transparency and accountability from fashion brands.