Liva's launches ‘Feel it All’ campaign

Liva, the leading fabric brand, has launched a new campaign, ‘Feel It All’, emphasizing the transformative power of fabric in everyday life. The campaign invites consumers to rediscover the importance of fabric choice in enhancing their comfort, style, and overall well-being.

Liva's focus on natural-origin fabrics, known for their softness, fluidity, and breathability, sets them apart. The campaign highlights how these qualities can elevate ordinary moments into extraordinary experiences. From the gentle drape of a dress to the cool comfort of a top, Liva fabrics offer a unique blend of style and comfort.

Manmohan Singh, CMO of Birla Cellulose, Grasim Industries, says in today's fast-paced world, fabric often gets overlooked. He added that the "Feel It All" campaign aims to renew people's appreciation for the fabric that lies at the core of every outfit. He expressed a desire to showcase the joy and comfort that Liva fabrics can bring.

The ‘Feel It All’ campaign employs a digital-first strategy, utilizing social media, interactive content, and public relations to reach a wider audience. Nishant Chhinkwani of Gozoop Digital emphasized the campaign's focus on "effortless comfort" and its ability to connect with consumers on a personal level.