Sunrise Group elevates men's shirts with Pilbloc anti-pilling fibre

Thailand’s Sunrise Group, a global leader in textiles and garments, has integrated Pilbloc fibre into its men’s shirt production. Sourced from Thai Acrylic Fibre, Pilbloc is an anti-pilling fibre designed to maintain fabric quality by reducing friction and abrasion, which are common causes of pilling. This enhancement ensures that Sunrise’s shirts retain a smooth finish even after extensive wear and washing.

Known for its extensive manufacturing capabilities, Sunrise Group oversees the entire textile process from planting and spinning to dyeing and garment assembly across facilities in China, Vietnam, Cambodia, and Australia. This control enables the company to consistently deliver premium products across various markets.

Sunrise Group sees its partnership with Thai Acrylic Fibre Co Ltd and the integration of Pilbloc as a major advancement in its commitment to quality, aiming to offer customers durable and stylish apparel. Tuhin Kulshreshtha, Vice President of Business Development & Marketing at Thai Acrylic Fibre, emphasizes the collaboration with Sunrise reflects a mutual commitment to driving innovation and maintaining top-tier quality standards.