Veyari transforms industrial cotton yarn into embroidered furniture

Bengaluru-based startup Veyari is spearheading a circular textile movement by transforming industrial cotton yarn surplus into high-end ‘rattan-thread’ embroidered furniture. This addresses the inefficiency in Indian spinning sector, where mill consumption is projected to reach 25.7 million bales in FY 2025-26, yet significant quantities of high-quality dyed and texturized yarns remain underutilized as dead stock. By integrating these textile byproducts with natural cane, Veyari is successfully diverting industrial waste into the luxury home décor segment, which is currently witnessing a 52 per cent consumer preference shift toward sustainable fabrications.

The objective is to move beyond the traditional scrap narrative and establish a new category of technical craftsmanship, states Saumya Kashyap, Founder and Chief Artist. The startup’s hand-embroidered technique creates a durable, high-margin asset from materials that typically face 15 to 20 per cent value erosion in secondary markets. This model serves as a scalable case study for the broader apparel industry, showcasing how discarded fibers can be upcycled into premium products to mitigate the impact of raw material volatility, which currently affects 39 per cent of global textile manufacturers.

As the Indian textile market matures toward a projected $ 213.75 billion by 2034, Veyari’s zero-waste framework provides a blueprint for decoupling revenue growth from virgin resource extraction. Veyari is a design-led enterprise specializing in upcycled textile art and embroidered luxury furniture. Operating primarily in the premium home décor and interior design markets, the company plans to scale its artisan training programs to meet rising demand for sustainable luxury. Veyari has demonstrated consistent growth since its 2024 inception by leveraging industrial cotton yarn surplus.