Indian shirting fabric industry shifts gears as it moves beyond cotton

The Indian shirting fabric industry, long dominated by cotton, is witnessing a fascinating shift in fibre play. Driven by rising consumer demands for sustainability, comfort, and performance, manufacturers are increasingly incorporating alternative fibres like linen, viscose, and even recycled polyester into their offerings. This trend is evident across different manufacturing sectors, with Mumbai, Ahmedabad, Bhiwara, and South India showcasing unique developments.

Cotton dethroned?

According to a Textile Magazine report, the share of cotton in shirting fabric consumption has declined from 85 per cent in 2019 to 78 per cent in 2023. This translates to a 7 percent decrease in just five years. The same report highlights the rise of man-made fibres like polyester, viscose, and nylon. Their combined market share has grown from 15 per cent in 2018 to 22 per cent in 2023, a 47 per cent increase. At the same time, demand for linen shirting fabrics has grown by 20 per cent annually over the past three years, driven by its natural breathability and eco-friendly properties. Viscose too has gained traction. Viscose rayon, known for its soft drape and affordability, is witnessing a steady increase in demand, particularly in blended fabrics. What’s more recycled polyester has emerged. While still a small segment, recycled polyester is gaining traction due to its sustainability appeal and performance characteristics.

Manufacturers tap on market potential

"We've seen a surge in demand for blended fabrics, particularly cotton-polyester blends," says Amitabh Desai, CEO of a leading Mumbai-based shirting fabric manufacturer. "These blends offer wrinkle resistance, easy care, and affordability, which resonates with modern consumers." Looking at demand Arvind Limited, has launched a new line of "eco-conscious" shirting fabrics made from recycled polyester and organic cotton. "Consumers are increasingly seeking sustainable options, and we are committed to providing them with products that align with their values," says J Suresh Kumar, CEO of Arvind Limited.

Ahmedabad-based fabric manufacturer, NSL Textiles, has seen an increase in demand for linen shirting fabrics. "Linen is becoming the preferred choice for summer wear due to its cool and comfortable feel," says Nikhil Jain, Director of NSL Textiles. In Bhiwara, known for its cotton production, manufacturers are experimenting with blended fabrics that combine cotton with other fibres like linen and viscose. "Blended fabrics offer the best of both worlds, combining the comfort of cotton with the added benefits of other fibres," says Rajendra Agarwal, President of the Bhiwara Textile Processors Association.

South Indian manufacturers too are focusing on innovation in fabric finishing, developing wrinkle-free and easy-care options for blended fabrics. "Consumers are looking for low-maintenance clothing, and innovative finishing techniques are key to meeting this demand," says S Ramkumar, Chairman of the Southern India Mills' Association.

Fibre consumption (2021-2023)

The shift towards blended fabrics presents both challenges and opportunities for the Indian shirting fabric industry. The challenges include: balancing cost and performance. Achieving the desired blend of cost, performance, and sustainability can be challenging. Upgrading infrastructure and adopting new technologies for processing blended fabrics requires significant investment. Educating consumers about the benefits of blended fabrics and dispelling myths is crucial.

As for opportunities, the shift means product diversification or offering a wider range of blended fabrics can cater to diverse consumer needs and preferences. It also helps in value addition as developing innovative blends with unique properties can create a competitive edge. Moreover, leading the way in sustainable fibre production and processing can attract eco-conscious consumers and brands.

To sum up, Indian shirting fabric industry is undergoing a significant transformation, moving beyond its traditional dependence on cotton. As consumer preferences evolve, manufacturers are embracing innovative fibres and blends to cater to the growing demand for sustainable, comfortable, and performance-driven fabrics. This shift holds immense potential for the industry's growth and competitiveness in the global market.