BASF's e3 program helps in cotton’s traceability and profitability.

Consumers are demanding sustainable fashion, and traceable cotton is meeting this need. BASF's e3 program helps farmers implement eco-friendly practices and track their cotton's journey.

Switching to regenerative agriculture can be tough. Farmers need to track water usage, pesticide application, and other factors to measure progress. Traditional methods are time-consuming and error-prone.

The e3 program uses MyFarms, a digital platform, to streamline data collection. Farmers can compare their sustainability efforts to regional benchmarks. Additionally, e3 ensures cotton traceability by linking bale IDs to farm data. Cali and Mark Noland, a farming family adopted e3 to track their progress towards sustainable practices. The Nolands have seen positive results, including healthier soil and reduced reliance on pesticides. With e3's transparency, they can now directly partner with clothing manufacturers who value sustainable cotton and are willing to pay a premium.

e3 empowers farmers to embrace sustainability while creating a more transparent and profitable cotton industry. This benefits both environmentally conscious consumers and the farmers who grow the cotton.