Better Cotton and TEXPROCIL join forces to promote sustainable Indian cotton

Better Cotton and TEXPROCIL, India’s Cotton Textiles Export Promotion Council, have teamed up to boost the global profile of Indian cotton. This partnership aims to combine the premium quality of Indian cotton with sustainable production practices.

TEXPROCIL’s ‘Kasturi Cotton’ initiative, backed by the Indian government, focuses on high-quality fiber. By aligning this initiative with Better Cotton’s sustainability framework, the partnership aims to create a strong brand image for Indian cotton.

Both organizations believe that sustainable and high-quality cotton can coexist. Through training and awareness programs, they will work together to promote sustainable cotton production among Indian farmers and ginners.

This collaboration is expected to benefit Indian cotton farmers by securing better prices for their sustainable produce. Additionally, it will attract global buyers seeking high-quality, ethically sourced cotton.