Better Cotton's impact grows despite challenges - Report

Better Cotton has reported a successful growing season, with production increasing despite a decrease in licensed farmers. The organization's annual report highlights its global influence and program growth, as well as its field-level impact.

The report highlights Brazil's record-breaking season for Better Cotton production, surpassing the previous year's output. India also saw an increase in yields, while Pakistan and Africa experienced declines due to environmental issues and pest infestations.

Despite these challenges, Better Cotton's membership grew by 5.6 percent, with 311 new members joining the organization. This growth can be attributed to various initiatives, including the launch of the Better Cotton Traceability solution and the organization's increased global reach.

Better Cotton is committed to achieving its 2030 targets, which focus on soil health, sustainable livelihoods, gender equality, climate change mitigation, and pesticide use. The organization is also working to develop a new label that will allow brands to market products containing Better Cotton to consumers. Overall, Better Cotton's report showcases its continued progress in promoting sustainable cotton production and its positive impact on farmers, communities, and the environment.