Birla Cellulose champions sustainability at Bharat Tex 2024.

Birla Cellulose, a leader in sustainable man-made cellulosic fibers, announced its participation in Bharat Tex from February 26-29, 2024 in New Delhi, showcasing its commitment to innovation and eco-friendly practices. This aligns with the event's focus on sustainability and reflects Birla Cellulose's dedication to shaping the future of textiles. 

At the core of their approach lies sourcing materials from responsibly managed forests, evident in their bamboo-based Birla EcoSoft fiber. This breathable, durable fiber sets new standards for comfort and reflects their dedication to transparency.

Pushing the boundaries further, they've unveiled a revolutionary Circular Yarn Blend, incorporating 50 per cent recycled textile waste through cutting-edge technology. This chemical-free process minimizes environmental impact while maintaining high yarn strength, perfect for various garment applications.

Birla Cellulose's commitment extends beyond materials. Their carbon-disulphide adsorption plant in Gujarat employs closed-loop technologies to capture emissions, achieving a remarkable 90-95 per cent sulfur recovery rate and earning the coveted EU BAT status. Additionally, their consistent "Dark Green Shirt" rating in Canopy's Hot Button Report for four consecutive years underscores their leadership in sustainable forestry practices.

Transparency also plays a key role. Livaeco by Birla Cellulose fibers contain unique molecular tracers for source verification, while QR codes provide consumers with a complete journey of the fiber from forest to fashion. Their GreenTrack blockchain technology further bolsters traceability across the value chain.