Birla Cellulose, Ka-sha unveil Roz line.

Birla Cellulose, a leader in sustainable textile solutions, has partnered Pune-based fashion label Ka-sha to create Roz, a clothing line that combines eco-friendly materials with timeless design.

Roz utilizes Birla Cellulose's Reviva-M yarn, made from pre-consumer cotton waste, Birla Excel fibers, and indigenous kala cotton. This innovative blend empowers Ka-sha to craft high-quality fabrics for comfortable, everyday wear.

The Roz collection has been praised for its sustainable approach and ethical production. Consumers appreciate both the eco-friendly credentials and the high quality of the garments. This collaboration highlights the power of partnerships in driving sustainable fashion. By joining forces, Birla Cellulose and Ka-sha demonstrate that sustainability can be profitable, inspiring others to embrace a greener future for fashion.