Birla Cellulose revolutionizes textile dyeing with Intellicolor

Birla Cellulose unveiled Birla Viscose Intellicolor, a game-changer for the textile industry at Bharat Tex. This patented technology addresses a long-standing challenge: conventional reactive dyeing.

Intellicolor utilizes Cationic or basic dyes, achieving an exceptional dye exhaustion rate exceeding 95 per cent, significantly surpassing traditional methods. It eliminates the need for salt and soda ash, streamlining operations and minimizing environmental impact. This innovative solution delivers superior color vibrancy with lower dye concentrations compared to reactive dyes. Additionally, Intellicolor facilitates fewer washes and eliminates fixing steps, conserving water and energy.

Key benefits of Intellicolor

Reduced environmental impact: Eliminates salt and soda ash, minimizing effluent pollution.

Enhanced efficiency: Achieves high dye exhaustion, reducing dye waste and water consumption.

Superior color performance: Delivers vibrant colors with excellent wash fastness.

Streamlined operations: Shorter processing times and lower utility costs.

Industry leaders hail Intellicolor as a breakthrough. As ManMohan Singh, CMO of Grasim Industries says, "This marks a significant step towards pushing the boundaries of textile manufacturing." Agrees H K Agarwal, MD, Grasim Industries as he explains, "Intellicolor heralds a new era of vibrancy and responsibility in the textile industry."

The launch of Intellicolor at Bharat Tex marks a monumental shift. This innovation not only addresses industry needs but also aligns with the sustainability goals of leading brands, paving the way for a more eco-conscious and vibrant future for textiles.