Birla Cellulose secures top spot in Canopy's Hot Button Report for fifth consecutive year

Birla Cellulose, a leading Man-Made Cellulosic Fibres (MMCF) producer, has once again topped Canopy's Hot Button Report 2024 for its responsible wood sourcing practices. This marks the fifth consecutive year Birla Cellulose has received the highest rating of ‘Dark Green Shirt,’ demonstrating its commitment to sustainable forestry and biodiversity conservation. The report, published by the non-profit Canopy, assesses MMCF suppliers based on their forest sourcing practices, enabling brands to make informed choices.

H K Agarwal, Managing Director of Grasim Industries and Business Director of Birla Cellulose, emphasized the company's dedication to scaling up ‘Next Gen’ solutions, which focus on alternative feedstocks to reduce reliance on forest resources.

Nicole Rycroft, Executive Director of Canopy, commended the Aditya Birla Group for its consistent progress in removing ancient and endangered forests from its supply chain and driving the industry towards low-carbon production.

Birla Cellulose continues to invest heavily in research and development, exploring innovative feedstocks and leveraging advanced technologies to minimize environmental impact. With a strong focus on sustainability, the company aims to transform the MMCF industry through the adoption of ‘Next Gen’ solutions.