British Wool auction prices rise 25% amid strong demand

British Wool auctions have seen nearly 25 per cent rise in average prices, with strong buyer demand. The organization, which holds 18 online auctions annually reports approximately 57 per cent of 2024’s wool has already been sold, with some key types exceeding 60 per cent.

Chairman Jim Robertson attributes the positive trend to robust demand since the first auction in July. “We’ve had full clearances in most of the 10 auctions so far. Prices are improving, and we encourage farmers to send in their wool,” he said.

British Wool collaborates with manufacturers and retailers to boost demand, recently launching a marketing initiative with Shaun the Sheep to support the carpet sector. “Our goal is to add value for members, ensuring wool remains competitive rather than just a traded commodity,” Robertson added.

As the market strengthens, British Wool urged farmers to return their fleeces in 2025 to sustain demand and maximize returns. “We’re committed to supporting UK sheep farmers. If you have wool on-farm, contact us for collection or delivery there’s still demand,” Robertson emphasized. With rising prices and ongoing efforts to expand the market, British Wool remains focused on securing better returns for its members.