Coloreel partners Juki America for on-demand thread dyeing

Coloreel and Juki America join forces to bring on-demand thread dyeing to the sewing industry. Coloreel's unique tech lets Juki machines access millions of colors in real-time. This widens Coloreel's reach beyond embroidery and marks a strategic step for the company.

Coloreel CEO Torbjorn Back says expanding into sewing is exciting. Partnering with Juki leverages their expertise and market presence. Juki's distributors will exclusively sell Coloreel for sewing machines in North and South America.

Fabric Incubator, a leading fashion incubator in Arizona, will be the first to use the Coloreel-Juki pairing. Juki America CEO Masanori Awasaki calls the collaboration a natural fit, stating that Coloreel's technology combined with Juki machines sets a new standard for stitch design and precise color matching.

Coloreel, a Swedish company, offers on-demand thread dyeing technology that reduces water consumption by 97 per cent compared to traditional methods. They serve over 20 countries and hold over 120 patents for their innovative and sustainable solution.

Juki America, a subsidiary of Juki Corporation, is the exclusive distributor of Juki sewing machines and related products for the Americas. Juki Corporation, a global leader in sewing technology for over 85 years, also offers other products like SMT machines.