Cotton industry needs outreach to combat plastic woes

As plastic pollution takes center stage, the cotton industry sees a golden opportunity. A recent UN report highlights the link between plastic and environmental damage, urging a shift towards sustainable alternatives.

Cotton emerges as a strong contender, with natural fibers biodegrading much faster than plastic. Leading cotton associations are promoting the environmental benefits of cotton through research and outreach programs.

Reaching future consumers is key. Engaging middle and high school students with programs like "Lab in a Bag" helps build awareness about advanced cotton applications beyond clothing.

The initiative doesn't stop at borders. Collaborations with stakeholders in the US and India explore cotton's potential in industrial uses like oil spill clean-up.

By working with institutions like the Central Institute for Research on Cotton Technology, the nonwovens and advanced textiles industry can unlock further possibilities for cotton and other natural fibers.

This multi-pronged approach positions cotton as a powerful weapon in the fight against plastic pollution.