Cotton’s sustainability and stability remains in a volatile market

Cotton Incorporated executive Mark Messura highlighted the stability of cotton in an increasingly volatile sourcing landscape. Despite fluctuations in pricing and production, cotton's adaptability and sustainability make it a resilient choice.

While China remains a dominant player in the global cotton market, concerns over forced labor in Xinjiang have shifted focus to other producers like the US and Brazil. However, recent price dips and climate change-induced challenges pose risks to cotton farmers.

Despite these challenges, cotton's sustainability story is gaining traction. Its versatility in recycling and biodegradability makes it an environmentally friendly option. As consumers become more conscious of their choices, cotton's appeal is likely to grow.

Messura emphasized that the sourcing equation is evolving beyond cost. Factors like environmental impact and regulatory compliance are increasingly influencing decision-making. Cotton, with its long history and adaptability, seems well-positioned to navigate these complexities.