DVF and Lenzing collaborate for eco-conscious clothing

Fashion icon Diane von Furstenberg (DVF) is partnering with Lenzing Group, a leader in sustainable fibers, to bring eco-conscious clothing to the mainstream. This collaboration incorporates Lenzing's Tencel and Lenzing Ecovero fibers, derived from sustainably sourced wood, into DVF's collections.

These fibers boast resource-efficient production and minimal environmental impact, while offering design flexibility, vibrant colors, breathability, and softness. DVF's "The Festival of Color" summer collection already showcases this sustainable approach, featuring stylish pieces crafted with Ecovero fibers alongside silk, linen, and cotton.

Diane von Furstenberg (DVF) believes fashion can empower women while leaving a positive impact. Their partnership with Lenzing reflects a long-term commitment to driving sustainable practices throughout the fashion industry.

Lenzing shares DVF's enthusiasm for the collaboration. Their participation brings sustainable materials to the forefront of fashion. Importantly, Lenzing's fibers boast significant reductions in both carbon emissions and water consumption.

This collaboration signifies a major step towards a more sustainable fashion future, where style meets environmental responsibility. Look out for new DVF collections featuring these innovative fibers launching in Q3 2024.