Eastman debuts sustainable Naia Renew ES at Shanghai expo

Eastman unveiled their latest sustainable advancement in textiles, Naia Renew ES staple fibers, at a recent fashion expo in Shanghai. This fiber boasts of 60 per cent recycled waste content, aiming to reduce reliance on virgin materials and address environmental issues.

Eastman's commitment to sustainability was evident throughout the expo. They showcased over 400 garments using Naia Renew, highlighting its versatility and impact. Additionally, a collaboration with fashion students aimed to inspire future generations towards eco-friendly fashion practices.

Transparency is key for Eastman, according to Claudia de Witte, their sustainability leader. They actively collaborate with industry leaders to educate them about the value of molecular recycling, a technology that transforms waste into high-quality materials.

Naia Renew ES is made with 60 per cent certified recycled waste and 40 per cent sustainably sourced wood pulp. This reduces environmental impact and promotes a circular economy. Eastman's technology plays a vital role, converting hard-to-recycle waste into valuable resources.

The GRS certification awarded in December 2023 reinforces Eastman's dedication to sustainable practices. Naia Renew's popularity across various textiles is a testament to its functionality and consumer appeal. With its versatility, Eastman is on track to make sustainable textiles a reality for everyone.