India's Kasturi Cotton initiative aims to be a global leader
India aims to be a major player in the global cotton market with the launch of Kasturi Cotton, a branded cotton initiative. This initiative ensures top-quality, long staple cotton that meets strict standards. Blockchain technology guarantees the cotton's origin and quality, promising buyers soft, lustrous, and durable fabrics.
Cotton is a cornerstone of India's agriculture, and the ‘Atmanirbhar Bharat’ initiative aims to elevate its global perception. Kasturi Cotton positions Indian cotton as a reliable and competitive product, boosting its value across the textile chain. Farmers will benefit from better prices and higher yields as they adopt improved practices.
A collaboration between the government, textile industry, and trade bodies, Kasturi Cotton is a Public-Private Partnership (PPP). The Cotton Corporation of India (CCI) and The Cotton Textiles Export Promotion Council (Texprocil) are entrusted with implementing the branding, traceability, and certification program.
Kasturi Cotton isn't just a brand; it's a specification. This long staple cotton (30mm and 29mm) meets specific criteria, including fiber strength and micronaire value. Verification visits, audits, and lab testing ensure quality. Blockchain technology and QR codes guarantee traceability and transparency.
Consumers will experience multiple benefits with Kasturi Cotton:
- Luxuriously soft fabrics for ultimate comfort
- Natural sheen for visually appealing fabrics
- Enhanced color vibrancy for stunning end products
- Strong and durable fabrics that last
- Confirmation of Indian origin for traceability
- Verifiable and traceable cotton for consumer confidence
The program is expanding to include even higher quality cotton (32.5mm and above) and organic cotton. This caters to the rising demand for luxury and eco-friendly products. Looking ahead, Kasturi Cotton plans to promote responsible practices that address social and environmental sustainability. This initiative aims to not only meet market demands but also redefine industry standards for a more sustainable future.