Kasturi Cotton Bharat gets a boost from strategic MoUs on World Cotton Day 2024.

On World Cotton Day 2024, India's premium cotton brand, Kasturi Cotton Bharat, made significant strides towards global recognition. A series of MoUs were signed to promote sustainable cotton farming, boost farmer incomes, and enhance the quality of Indian cotton.

Key partners like TEXPROCIL, CITI, and the Cotton Corporation of India (CCI) joined forces to boost Kasturi Cotton across the value chain. Initiatives included promoting awareness of Indian cotton, optimizing production in key regions, and supporting sustainably sourced cotton. Major textile manufacturers, Trident Group and Vardhman Group, committed to using Kasturi Cotton for their value-added products. This not only benefits farmers but also strengthens India's position in the global textile market.

Fashion and apparel platforms are also embracing Kasturi Cotton. The Clothing Manufacturers Association of India (CMAI) and the Brands and Sourcing Leaders Association (BSL) will collaborate to promote the brand and integrate it into contemporary fashion designs.

These partnerships mark a turning point for Kasturi Cotton, positioning it as a leading sustainable and premium cotton brand. India's commitment to quality, sustainability, and farmer welfare is evident in this initiative.