Kasturi Cotton increases staple range, enhances blockchain traceability

Kasturi Cotton, India’s leading brand for premium, sustainable cotton, has expanded its range to include staple lengths of 28 mm+, 31 mm+, 32 mm+, 33 mm+, and Extra Long Staple (ELS) varieties of 34 mm+ and 35 mm+. This addition complements its existing 29 mm+ and 30 mm+ offerings, catering to evolving market needs.

The move empowers ginners to offer new cotton lots for sampling and testing, significantly increasing the availability of high-quality Indian cotton that meets Kasturi Cotton’s rigorous standards. The brand’s blockchain platform, KC Track, has also been upgraded to provide detailed traceability. Each cotton lot is mapped with precise GPS coordinates, offering end-to-end transparency through an interactive graphical interface.

Kasturi Cotton continues to assure superior quality, sustainability, and authenticity, supporting farmers, manufacturers, and consumers. Collaborations with global initiatives like BCI, Regenagri, and CottonConnect, along with training programs from ICAR-CIRCOT and Farmer Producer Organizations (FPOs), underline its commitment to sustainable farming practices.

The brand’s unmatched quality, enhanced traceability, and adherence to eco-friendly practices ensure softer, stronger, and more vibrant finished products while building consumer trust and promoting informed decision-making across the cotton value chain.