Lenzing refreshes Tencel branding for a sustainable future.

The Lenzing Group, a global leader in sustainable textile fibers, has announced a refreshed branding for its flagship Tencel brand. The new theme, ‘Nature. Future. Us.’, reflects Tencel's dedication to eco-friendly practices and innovative solutions.

Tencel's commitment to sustainability is rooted in its use of sustainably sourced wood and resource-efficient production methods. The brand has also been at the forefront of circular economy initiatives, exploring the use of waste materials like orange peel and cotton waste in fiber production.

Collaboration has been a key driver of Tencel 's success. The brand has partnered industry leaders to develop innovative technologies such as waterless dyeing and plastic-free stretch fabrics. These innovations have not only improved sustainability but have also expanded Tencel's reach into high-end fashion and retail.

Transparency is another core value for Tencel. The brand provides detailed information about its fiber claims and uses advanced technology to trace fibers throughout the production process. This transparency empowers consumers to make informed choices and builds trust within the value chain.

The new Tencel branding will be showcased at the Intertextile Shanghai Apparel Fabrics Trade Fair on August 27-29, 2024. As the brand continues to evolve, it remains committed to its mission of creating a more sustainable and innovative future for the textile industry.