Lenzing's sustainable fiber solutions at Bharat Tex 2024

 Lenzing Group, a leading producer of wood-based specialty fibers, made a splash at the recent Bharat Tex 2024 exhibition in New Delhi. Held from February 26-29, the event brought together the entire textile supply chain, from spinners to fashion brands. Lenzing used this platform to showcase its commitment to the Indian market with its innovative and responsibly produced Tencel and Lenzing Ecovero fibers.

The company witnessed significant interest from Indian textile players, including spinners, weavers, garment manufacturers, established brands, and budding designers. Lenzing's Tencel Luxe Filament yarn, Tencel Lyocell and Modal fibers, and Lenzing Ecovero Viscose fibers were on display, highlighting their successful application in these segments and reflecting consumer preference for Lenzing products in India.

Lenzing's focus on creating value-driven solutions resonated with manufacturers seeking to enhance comfort without sacrificing aesthetics. The Cotton Enhance line was a particular highlight, addressing this growing demand in the textile industry.

Underlining India's strategic importance, Lenzing Group CEO Stephan Sielaff emphasized the company's two-decade-long engagement in the Indian market. He praised Bharat Tex for providing an exceptional platform for collaboration and exploring new opportunities within the textile industry. Sielaff reaffirmed Lenzing's dedication to sustainability, innovation, and contributing positively to India's textile sector.

Sielaff's participation in the International CXO Forum, chaired by Textile Minister Piyush Goyal, further underscored Lenzing's commitment to strengthening global collaboration with the Indian textile industry and expanding the country's textile and garment exports.

S Jayaraman, Lenzing Group's Vice President of Global Sales for the Textile business echoed these sentiments. He highlighted the company's ongoing development of solutions and partnerships specifically catering to the diverse needs of the Indian textile industry. These solutions, he said, combine sustainability efforts with cutting-edge advancements, aiming to enhance the overall experience for brands and consumers in India and worldwide. Jayaraman concluded by praising Bharat Tex for its role in fostering relationships and propelling the industry forward.