Liva unveils sustainable fashion at Bharat Tex 2024.

Liva, India's leading fabric brand, showcases its commitment to sustainable fashion at Bharat Tex 2024, a global textile event celebrating India's rich textile heritage. Liva's presence highlights its dedication to innovation, collaboration, and sustainability within the industry.

This event from February 26-29 in New Delhi, brings together industry leaders, policymakers, and global buyers. Liva will showcase its diverse product portfolio and engage in discussions shaping the future of textiles.

Liva is renowned for its sustainable attributes, offering high-quality fabrics with superior comfort and style. Its eco-conscious production process ensures responsible resource usage, making Liva a preferred choice for fashion brands and consumers alike.

Birla Cellulose, the manufacturer of Liva, is further emphasizing sustainability with Liva Reviva, a circular fiber made from recycled cotton waste. This innovative product boasts significantly reduced environmental impact compared to conventional fibers.

ManMohan Singh, CMO of Birla Cellulose, emphasizes Liva's dedication to sustainable fashion through its participation. He expresses excitement about showcasing products and collaborating with industry leaders to shape a more sustainable future for textiles.