Organic Cotton: Rising demand, tough challenges

Organic cotton is becoming more popular, but it's still a small portion of the overall cotton market. The Organic Cotton Accelerator (OCA) is a group that is working to change that. The OCA has helped more than 70,000 farmers switch to organic cotton production. They have also created a training program for farmers and are working on ways to track the environmental benefits of organic cotton.

One of the challenges facing the OCA is getting all of the stakeholders in the cotton industry to agree on the same goals. Brands, farmers, and other players in the industry all have different priorities.

Another challenge is that there has been fraud in organic cotton certification in the past. The OCA is working to improve the integrity of organic cotton by investing in traceability and authentication.

The OCA is looking for more brands, retailers, and other partners to join its platform. They also need more donors and policymakers to support their work.

The OCA believes organic cotton is a sustainable solution to the problems of climate change, pollution, and human rights abuses in the cotton industry. They are working to give farmers a voice in the conversation about sustainable cotton production.