Reliance revolutionizes fashion with R|Elan sustainability.

Rakesh Bali, Senior Vice President and Head of Marketing at Reliance Industries Limited (RIL), highlighted the influential role of R|Elan in the Indian apparel retail sector. RIL, as a global leader in petrochemicals and polyester, is dedicated to empowering downstream textile industries to compete internationally.

R|Elan and HEXaREL two innovative offerings leverage cutting-edge fibres and yarn technologies, alongside robust R&D and testing systems, to create fabrics that enhance comfort, aesthetics, and sustainability.

R|Elan, often dubbed as Fabric 2.0, not only improves consumer experiences but also addresses the growing demand for eco-responsible solutions. With a focus on 'Care and Maintenance' and 'Recycling', R|Elan embodies sustainability throughout a garment's lifecycle.

R|Elan has collaborated with textile players to produce fabrics like Kooltex, Feelfresh, Superfeel, GreenGold, and FreeFlow, each offering unique properties to cater to diverse consumer needs while maintaining eco-sensitivity. The partnership with leading designers further promotes sustainable fabrics and circular economy concepts.

RIL's 'Hub Excellence Partners (HEP) program' has successfully standardized manufacturing processes and quality across the value chain. Collaborating with over 50 industry players, RIL ensures reliable and efficient production, aligning with its commitment to consumer satisfaction.

Looking ahead, RIL plans to continue its sustainability initiatives, including recycling PET bottles and exploring circularity in textile waste. Through its R&D efforts and initiatives like the Circular Design Challenge, RIL aims to foster awareness and adoption of sustainable practices within the fashion industry, promoting inclusive growth and environmental longevity.