Tamil Nadu textiles gets a makeover, GI tags and Co-optex sees profit grow

In a move to revitalize the traditional textile industry of Tamil Nadu, the state's handloom weavers' cooperative society, Co-optex, is seeking Geographical Indication (GI) tags for five of its most renowned products. This initiative coincides with a rise in Co-optex's profitability, indicating a positive shift in the sector. The GI tag application covers silk saris from Chinnalapatti, Koorainadu sarees, Nagarcoil lungis, Uuraiyur sarees, and Gudiyatham lungis. Each of these textiles boasts a distinct heritage and craftsmanship style, and the GI tag will safeguard their authenticity and prevent imitations.

"Obtaining GI tags will not only protect our weavers' livelihood but also establish these textiles as unique cultural markers," said R Gandhi, Minister of State for Handlooms and Textiles. The government has allocated Rs 15 lakh to support the GI tag process.

Meanwhile Co-optex has witnessed a significant rise in profits in recent years. The cooperative society has expanded its reach by opening 18 new showrooms across the state in the last three years. This increased accessibility, coupled with a growing appreciation for traditional textiles, has contributed to Co-optex's financial turnaround. This textile revamp strategy seems to be yielding positive results. By securing GI tags and expanding its retail presence, Co-optex is not only safeguarding Tamil Nadu's textile heritage but also ensuring the economic well-being of its weavers.