Texas cotton farmers champion natural fibers over fast fashion

In Texas, where cotton is a cornerstone of agriculture with over seven million acres under cultivation, efforts are underway to restore its prominence. Agriculture leaders emphasize the crop's significance to the state’s economy and heritage. The rise of fast fashion has driven demand for cheap synthetic fabrics like polyester, but environmental concerns are steering consumers back to natural fibers such as cotton, wool, and mohair. Synthetic fabrics shed microplastics during washing, polluting waterways and taking centuries to decompose. In contrast, cotton is biodegradable, breaking down within months.

Jeremy Brown, an organic cotton farmer, highlights cotton's sustainability and its advantages over synthetic fabrics. Similarly, Kody Bessent of Plains Cotton Growers emphasizes the environmental and economic benefits of choosing cotton, noting its significant role in driving Texas's economy, particularly in the South Plains.

Shoppers are encouraged to check labels and choose products made with integrity. By opting for cotton, consumers make a sustainable choice that protects the planet and bolsters hardworking farmers.