Wool industry embraces sustainability with certified, eco-friendly practices

As sustainability gains traction, the wool industry is prioritizing eco-conscious practices, transparency, and accountability. Companies are adopting regenerative farming, ethical sourcing, and certifications to validate their green claims.

Precision Textiles, a US-based supplier, has used GOTS-certified wool since 2016 in its PurLoft Organic product to meet customer demand for organic, flame-resistant materials. Sourced through the Wool Integrity Programme, this wool offers durability, temperature regulation, and allergen protection. Precision aims to expand its certified wool usage across product lines.

The Woolmark Company launched Woolmark+ in 2024, a global initiative addressing climate action, resource management, and animal welfare. It complements existing certifications like the Responsible Wool Standard, helping brands and woolgrowers enhance sustainability and meet evolving regulations.

New Zealand-based Nuyarn has integrated RWS certification across its operations, ensuring full transparency from farm to finished product. Its energy-efficient, twist-free spinning technology reduces environmental impact while producing high-performance merino wool fabrics. With growing consumer demand for natural over synthetic fibers, brands and athletes are turning to sustainable wool solutions. As legislation tightens worldwide, industry leaders are driving innovation to maintain wool’s place as a responsible, eco-friendly textile choice for the future