Woolmark launches Insetting Program with Australian government support

Woolmark, the global authority on wool, has secured a significant A$4 million grant from the Australian government to launch an innovative Insetting Program. This initiative aims to connect global fashion and textile brands with Australian woolgrowers to reduce greenhouse gas emissions within the wool supply chain.

By leveraging nature-based solutions, Woolmark's Insetting Program will enable brands to offset their Scope 3 emissions, which are associated with the production and transportation of raw materials. This innovative approach will not only benefit the environment but also support Australian woolgrowers by providing them with guidance, financial assistance, and market access.

The program will develop and implement a comprehensive framework to facilitate the connection between brands and woolgrowers. This will involve identifying and prioritizing emission reduction opportunities, providing technical expertise, and creating transparent reporting mechanisms.

This strategic partnership between Woolmark and the Australian Government marks a significant step forward in the sustainable development of the wool industry. By driving innovation and collaboration, Woolmark is empowering brands to achieve their sustainability goals while preserving the integrity of Australian wool.