The cotton industry in India is one of the largest globally, producing over 34.1 million bales in 2021-2022 and employing more than 60 million people.This sector accounts for 10.2 per cent of total global exports and has achieved a growth rate of 5-7 per cent through various marketing strategies. Product differentiation plays a key role, with companies highlighting fabric quality, design innovation, and sustainability. Performance marketing and brand building through targeted campaigns, consistent messaging, and celebrity endorsements have also been crucial. Digital marketing adaptation has seen the industry embrace e-commerce...