Madhya Pradesh’s Bhikangaon mandi is buzzing as cotton prices have touched Rs 7,500 per quintal. This increase has brought much-needed relief to local farmers. The Cotton Corporation of India (CCI) has initiated cotton procurement at support price, although initial purchases were modest. To ensure farmers benefit from the support price, they must register their cotton in the market. The registration process is simplified, requiring only an Aadhaar card, bank account, and Aadhaar-linked mobile number.